Look hidden bar12/13/2023 ![]() As Nielsen reported in 2016, 23% of Americans regularly drink cocktails at restaurants and bars and liquor and cocktail sales keep going up, according to industry tracker IWSR. The speakeasy trend served a purpose: to get people to care about good cocktails again and to see drink-making as an art similar to cooking. New York's Please Don't Tell speakeasy is hidden in a Crif Dogs. ![]() Of course, there were successors: Angel's Share stands out, as do masterful iterations on the trend like New York's Please Don't Tell. Milk & Honey and Petraske revived cocktail culture in the US and - not to get too grand, but - the rest of the world. A man raised by Communists, according to the New York Times, Petraske saw Milk & Honey as a democratic alternative to loud, glitzy, name-dropping Manhattan bars. Milk & Honey took some of its cues from the era, but Petraske's vision was larger than that. In retrospect, these clandestine entertainment venues, where jazz, booze, and youth culture flourished, look glamorous. Milk & Honey featured many of the hallmarks of today's ubiquitous speakeasies: reserved atmosphere, suspender-clad bartenders, giant ice cubes, craft cocktails, rules of entry, and a hidden entrance.ĭuring the Prohibition Era in the 1920s, when the US government banned alcohol, illegal, hidden speakeasies arose as a means to continue selling alcohol. The speakeasy trend began innocuously on New Year's Eve 1999 with the opening of Milk & Honey in New York City by then-unknown, now legendary bartender Sasha Petraske. Account icon An icon in the shape of a person's head and shoulders.
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